Frequently Asked Questions

My Process

  • It covers strategy, copywriting, automations, segmentation, testing and ongoing optimization, so you can stay client-focused while the system runs itself.

  • We build an authority engine that repurposes every long-form asset into platform-specific posts and tracks engagement to refine topics that spark real conversation.

  • Yes. Through a lead-magnet strategy, SEO (and AIO) backed blog posts and strategic social media posting, we build organic traffic and steady subscriber flow before you spend a dollar on ads.

  • Every deliverable starts with an in-depth business and brand-voice audit along with a sample approval loop so messaging feels like you, just sharper.

  • Yes. I extract your "Category-of-One" promise and weave it through every headline, bio and nurture sequence to differentiate instantly.

  • Most founders notice list growth within the first 30 days and book sales calls within 60–75 days once automations go live.

  • Each piece of front-end content links to a lead magnet, which triggers a behavioral-based email sequence that invites prospects to a call or low-ticket offer.

  • I'm not just another freelancer. I'm a partner who takes your past experiences personally. I've seen too many wellness founders burned by "experts" who overpromise, underdeliver, and disappear when things get hard, leaving projects half-finished and trust broken.

    This isn't just unprofessional, it's neglect. And I've made it my sworn enemy.

    Working with me means:

    • Clear timelines and transparent deliverables that we both agree on

    • Consistent communication that never leaves you wondering

    • My personal attention (I only take on four clients at a time)

    • Real accountability at every stage

    I believe it's my professional and moral obligation to deliver excellence. That's why I'm here to call out the bullshit, fix what others broke, and ensure you never have to deal with that kind of disappointment again.

    You're not wrong for wanting a business that works and reflects your values, and you didn't fail if someone else sold you a half-assed solution and walked away.

  • I’m the only authority architect focused on permanently solving the $500K authority leak in wellness tech. I combine hands-on creative execution, strategic thinking, and AI-powered systems in a way that no agency or freelancer can replicate. My work is high-touch, deeply personal, and built on direct founder-to-founder partnership.

Third Wave Marketing

  • Third Wave Marketing is a human-centered approach that moves beyond mass communication (First Wave) and data-driven tactics (Second Wave). It's real, relational, and focused on building trust and creating content that feels clear, useful, and grounded rather than manipulating behavior.

  • My Third Wave Marketing operates through five essential principles: clarity over complexity, trust over tactics, relationship over reach, story over funnel, and value over volume. These principles help create authentic connections rather than transactional interactions.

  • Third Wave Marketing offers wellness and welltech founders a clear, grounded alternative to formulaic marketing that's more aligned with how people actually want to connect with brands. This approach stands apart from manipulative tactics and creates more authentic relationships with your audience.

  • I did. I created the Third Wave Marketing framework after witnessing how traditional marketing approaches were failing wellness and welltech founders. The concept evolved alongside my Elevator Model when I realized that pushing people down through funnels wasn't just ineffective, it was breaking trust.

    The Elevator Model emerged as a direct response to one of my sworn enemies: complexity. I saw too many clients overwhelmed by complicated marketing tactics that left them paralyzed. My other sworn enemy (unreliable service providers who overpromise and underdeliver) further inspired me to develop an approach that prioritizes clarity, trust, and genuine relationships over manipulation.

    Third Wave Marketing is my commitment to being the antidote to the marketing mess that's burning out founders and breaking their trust in service providers.

The Elevator Model

  • Unlike funnels that push customers downward, my Elevator Model guides customers upward through value-driven stages. It focuses on retention and advocacy rather than just acquisition, allows for non-linear customer journeys, and emphasizes building relationships instead of quick conversions.

  • While funnels might spike short-term sales, the Elevator Model creates more sustainable revenue through buyers who stay longer, spend more, and bring others with them. It drives higher lifetime value, lower churn, and organic word-of-mouth growth, without burning your list or reputation.

  • My Elevator Model has four levels:

    1. Audience Growth (Ground Floor) builds your email list with targeted lead magnets

    2. Customer Retention (Second Floor) keeps subscribers engaged with value-driven sequences

    3. Performance Optimization (Third Floor) uses data to improve metrics

    4. Revenue Expansion (Top Floor) converts subscribers into loyal customers for sustainable growth.