Third Wave Marketing
The new way
Old school marketing funnels are designed to push people down. But what if there was a better way? One that builds trust instead of breaking it?
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Third Wave Marketing is a modern, human-centered approach that moves beyond mass communication (First Wave) and data-driven tactics (Second Wave) to prioritize authentic relationships over manipulation.
The Evolution of Marketing:
First Wave Marketing: Mass marketing. One-way communication. Think print ads, billboards, and TV. The brand talks, the audience listens.
Second Wave Marketing: Digital and data-driven. Targeted messaging, conversion funnels, SEO, email campaigns. Measurable but often transactional.
Third Wave Marketing: Real. Relational. Thoughtful. Creating content and experiences that feel clear, useful, and grounded, building trust instead of manipulating behavior.
Core Principles:
Trust over tactics
Story over funnel
Value over volume
Clarity over complexity
Relationship over reach
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The Elevator Model replaces the traditional funnel with an upward-moving framework guiding customers toward value and transformation.
Why The Elevator Works:
While funnel thinking assumes your audience is passive, the Elevator recognizes they're intelligent, aspirational, and in motion.
Instead of jamming people through "stages" like a factory line, my framework gives space for alignment, reflection, and personal growth.
High-pressure funnels rely on urgency and noise. Elevators use rhythm, resonance, and relevance.
Funnels convert once. Elevators evolve relationships. You think it’s all about short-term sales? No. I’m advocating for long-term transformation.
Funnels shout. Elevators listen. Funnels talk at people. Elevators talk with them.
Why this matters
The content grind wastes time and attention. Scattered messages leak revenue. When value leads, trust grows. Sales follow.
The problem with traditional funnels
Most businesses are stuck in the content grind.
They're following old playbooks that leave them with:
Scattered messaging that doesn’t connect
Spend without conversion or proof of ROI
Content that doesn’t build real relationships
A brand people forget when markets shift
Time for transformation
When you guide people upward with clarity and intention, they stick around longer, buy more often, and refer others who trust you. I build a system that works while you work.
The result?
Lower churn: trust that lasts through volatility
Reclaimed time: automation that does the heavy lifting
Organic growth: referrals and word-of-mouth
Higher lifetime value: customers who stay and spend
For the hard-nosed founder: Yes, revenue matters. Elevators win long term. Funnels can spike sales, then churn trust. The elevator compounds revenue without burning your list.
If you're ready to stop sleeping on opportunity and start building a system that makes you impossible to ignore, let's talk. I work with four clients at a time to protect quality and results.
How it works:
Apply: Answer a few questions so we can find the biggest revenue leak first.
Strategy: Get a custom authority engine tuned to your offer, audience, and goals.
Delivery: I build, write, and automate the system so it runs while you lead.