Third Wave Marketing

The New Way

Old school marketing funnels are designed to squeeze. They push people down through pressure and gravity, hoping something drops out the bottom. But what if there was a better way? One that builds trust instead of breaking it?

Third Wave Marketing & The Elevator Model

A human-centered approach that guides customers upward through value-driven stages, creating stronger relationships rather than forcing them through a funnel.

  • Third Wave Marketing is a modern, human-centered approach that moves beyond mass communication (First Wave) and data-driven tactics (Second Wave) to prioritize authentic relationships over manipulation.

    The Evolution of Marketing:

    • First Wave Marketing: Mass marketing. One-way communication. Think print ads, billboards, and TV. The brand talks, the audience listens.

    • Second Wave Marketing: Digital and data-driven. Targeted messaging, conversion funnels, SEO, email campaigns. Measurable but often transactional.

    • Third Wave Marketing: Real. Relational. Thoughtful. Creating content and experiences that feel clear, useful, and grounded, building trust instead of manipulating behavior.

    Core Principles:

    • Trust over tactics

    • Story over funnel

    • Value over volume

    • Clarity over complexity

    • Relationship over reach

  • The Elevator Model replaces the traditional marketing funnel with an upward-moving framework that guides customers toward value and transformation.

    Why The Elevator Works:

    1. Elevators move up, not down. While funnel thinking assumes your audience is passive, the Elevator recognizes they're intelligent, aspirational, and in motion.

    2. Funnels compress. Elevators clarify. Instead of jamming people through "stages" like a factory line, my framework gives space for alignment, reflection, and personal growth.

    3. Funnels chase attention. Elevators earn it. High-pressure funnels rely on urgency and noise. Elevators use rhythm, resonance, and relevance.

    4. Funnels convert once. Elevators evolve relationships. You think it’s all about short-term sales? No. I’m advocating for long-term transformation.

    5. Funnels shout. Elevators listen. Funnels talk at people. Elevators talk with them.

Why This Matters For Your Business

You're not just losing time on marketing. You're risking $100K+ in missed opportunities, wasted founder hours, and a brand that becomes forgettable the moment budgets tighten.

The Problem With Traditional Marketing

Most businesses are stuck in the content grind. Posting for likes, not sales, and hoping for authority that never compounds. They're following outdated playbooks that leave them:

  • Bleeding opportunity with scattered messaging that fails to connect

  • Wasting resources on marketing that doesn't convert to revenue

  • Creating content that fails to build lasting trust or relationships

  • Building a brand that's forgettable when markets shift

The Transformation You Need

When you guide people upward with clarity and intention, they stick around longer, buy more often, and refer others who actually trust you. Funnels burn leads. Elevators build loyalty.

The result?

  • Lower churn: Relationships that withstand market volatility

  • Reclaimed time: Marketing systems that work while you sleep

  • Organic growth: A brand that grows by word-of-mouth instead of paid ads

  • Higher lifetime value: Customers who stay, spend more, and bring others with them

For the skeptical entrepreneur who only cares about revenue: Elevators drive more revenue, just more sustainably. Funnels might spike short-term sales, but they churn trust and kill long-term value. If all you care about is revenue, great. This still wins. It just doesn't burn your list or your reputation to get there.

If you're ready to stop bleeding opportunity and start building a system that makes you impossible to ignore, let's talk. I only take on four clients at a time, because the work deserves focus and the results must be undeniable.

Here's how it works:

  1. Apply: Fill out the form below to see if your business is a fit for this system.

  2. Strategy: I'll design a custom authority engine tailored to your offer, audience, and revenue goals.

  3. Delivery: I'll build, write, and automate the system, so you gain back your time while your brand compounds in value.

Ready to Build Your Elevator?

Stop the content grind. Start building authority while you sleep.

Apply to get started with The Third Wave Marketing Elevator System.