Third Wave Marketing
Trade the funnel for the elevator
Stop pushing people down stages. Guide them up with clarity, education, and trust that compounds.
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What it is: The shift from mass blasts and manipulative tactics to honest, useful education that earns belief over time.
The evolution:
First Wave: Mass media. One-way noise.
Second Wave: Tactic stacks. Measurable, transactional.
Third Wave: Relationship engines. Teach, clarify, invite.
Core principles
Trust over tactics
Story over stages
Value over volume
Clarity over complexity
Relationship over reach
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This is an upward path of increasing value, where people choose to rise.
How it works:
Ground floor: Attract with a specific POV and a useful lead magnet.
Level 1: Educational email course proves you can help.
Level 2: Nurture and newsletter compound trust.
Level 3: Social proof and case stories remove risk.
Penthouse: Clear offer, easy next step, long-term relationship.
Why it beats funnels:
Conversations, not cattle drives.
Rhythm over pressure.
Compounds LTV via education and retention, not spikes and churn.
Why this matters
The content grind leaks revenue. Clarity and sequencing fix it. Prove value first, invite the next step, automate the follow-through.
What changes when you install an Elevator
Lower churn: educated buyers stay longer.
Reclaimed time: automations do the heavy lifting.
Organic growth: referrals from trust, not tricks.
Higher LTV: customers ascend, not exit.
If you're ready to stop sleeping on opportunity and start building a system that makes you impossible to ignore, let's talk. I work with four clients at a time to protect quality and results.
How it works:
Apply: Answer a few questions so we can find the biggest revenue leak first.
Strategy: Get a custom authority engine tuned to your offer, audience, and goals.
Delivery: I build, write, and automate the system so it runs while you lead.